About Us

Located in Boston, MA. ByteLight is a software company exploring uncharted territory in indoor location.

Who We Are

ByteLight provides the world’s most elegant solution to indoor location. By leveraging existing infrastructure, ByteLight’s software provides a low-cost way for pushing hyper-targeted digital content to shoppers and associates within a retail store. With sub-meter accuracy and sub-second latency – ByteLight redefines mobile marketing and workflow management.

ByteLight’s innovative indoor positioning platform supports a wide range of applications. Our current product offerings include Mobile Coupons, Planogram Compliance, and Mobile Work Orders. These services use our indoor positioning software to provide personalized content based on a user’s exact location with 1 meter accuracy. The software is delivered via a SaaS platform and broad set of mobile APIs. And if our current product offerings aren’t enough – we provide native SDKs for creating your own custom apps.

Give shoppers the same wealth of information available online while they are in-store. Push a “buy one get one free” coupon for shampoo to a customer in the soap aisle. Deliver detailed planogram instructions and a checklist for an employee stocking a shelf. ByteLight’s software, integrated into a retailer’s app, drives revenue, customer loyalty, and employee efficiency.

Our core focus is on the retail industry; however, we are also working with industrial, commercial, and healthcare customers.

How it Works

ByteLight’s sub-meter accuracy and sub-second latency set us apart from other technologies because we are able to pinpoint the user down to a 3 foot section of a store shelf in under a second. Unlike other solutions that require additional infrastructure like WiFi hotspots or Bluetooth beacons, our software works with existing infrastructure - lighting. We don’t make the lights – but we provide lighting companies with the software to integrate ByteLight into their products. Our mobile APIs can be integrated into any app and works with any mobile device.

Interested in learning more about ByteLight? Contact us.