About Us

Located in Boston, MA. ByteLight is a software company exploring uncharted territory in indoor location.

Who We Are

ByteLight provides indoor location software for LED lighting. By leveraging existing LED lighting infrastructure, ByteLight’s software provides a low-cost way for pushing hyper-targeted digital content to shoppers and associates within a retail store. With sub-meter accuracy and sub-second latency and the ability to reach the broadest number of connected shoppers, ByteLight redefines mobile marketing and workflow management.

ByteLight’s innovative indoor location solution enables retailers to engage in-store connected shoppers with location-based services using LED lighting. As the first company to combine Visible Light Communication (VLC), Bluetooth Low Energy (BLE) and inertial device sensors, ByteLight can determine the precise location and direction of shoppers in the aisle.

The ByteLight solution connects smart LEDs with digital marketing platforms to deliver personalized content based on a shopper’s identity, location and purchase history. The software is delivered via a SaaS platform and broad set of mobile APIs for integration into Android and iOS applications.

Give shoppers the same wealth of information available online while they are in-store. Push a “buy one get one free” coupon for shampoo to a customer in the soap aisle. Deliver detailed planogram instructions and a checklist for an employee stocking a shelf. ByteLight’s software, integrated into a retailer’s app, drives revenue, customer loyalty, and employee efficiency.

Our core focus is on the retail industry; however, we are also working with industrial, commercial, and healthcare customers.



How it Works

ByteLight’s sub-meter accuracy and sub-second latency set us apart from other technologies because we are able to pinpoint the user down to a 3 foot section of a store shelf in under a second. Unlike other solutions that require additional infrastructure like WiFi hotspots or Bluetooth beacons, our software works with existing infrastructure – LED lighting fixtures. We don’t make the lights – but we provide lighting companies with the software to integrate ByteLight into their products. Our mobile APIs can be integrated into any app and works with any mobile device equipped with a camera and/or Bluetooth® Smart technology.




Interested in learning more about ByteLight? Contact us.