Press & Media

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04.08.14

6 Strategies for Measuring the Impact of In-Store Messaging

StreetFight Magazine

A big box retailer could have one store running a mobile offer and one not running the mobile offer to measure if it’s providing sales lift. Alternatively, both stores could be running offers — say, for a specific cereal — but with a different discount or different brand messages to gauge what performs better.” - Dan Ryan, ByteLight.... read more


03.06.14

One Degree of Customer Separation: Indoor Location the Missing Link?

Retail Gazette

Companies such as ByteLight are looking at alternative wavelengths, using light to locate and message shoppers. Utilising existing light fittings, LED lights can be installed with a chip in them that modulates light pulses and sends data by flickering very fast – faster than the human eye can detect. ... read more


02.26.14

Directions Magazine Sits Down with ByteLight CEO Dan Ryan

Directions Magazine

Executive Editor Wes Stroh interviewed Dan Ryan, CEO of ByteLight, about light field communication, or Li-Fi, for indoor positioning as determined by LED light fixtures.... read more


02.24.14

Retailers Test ByteLight's Light-Based Indoor Positioning Technology

RFID Journal

ByteLight's system modulates the light emitted by an LED fixture, and includes an app that enables a mobile phone to determine its location based on the light signals received by its camera.... read more


02.19.14

Philips and ByteLight Use LEDs for In-Store LBS

GPS Business News

Philips is not the first company to use LED for Indoor location. Boston-based start-up ByteLight has been using this type of technology since 2011. ByteLight has closed a $3 million Series A round of funding in October 2013.... read more


02.18.14

Retailers are combining indoor location tech to get an edge on Apple and iBeacon

Geek.com

Indoor location technology is a field that is about to explode. There are numerous solutions, like the LED-based ByteLight.... read more


02.18.14

Philips Creates Shopping Assistant with LEDs and Smart Phone

IEEE Spectrum

Startup ByteLight has developed a system similar to Philips’ retail lighting network. It also uses light pulses to communicate with consumers’ smart phones in stores. ... read more


02.18.14

Phillips Takes Step into Lighting Navigation

Lighting Magazine

In January last year, Lighting reported on the potential for app-based lighting technologies in a feature which looked at Philips’ Hue retrofit LED lamp and another in-store lighting navigation system from US start-up ByteLight.... read more


02.17.14

Philips’ New Intelligent Store Lighting Can Track Shoppers

GigaOm

While Philips is a heavyweight in lighting technologies, it’s not the only one trying to use lighting as a means of communication. Boston startup ByteLight is selling light-based proximity beacons that link to a phone through its camera, but it’s eventually goal is turn a room’s lighting fixtures into a datacasting system.... read more


02.14.14

THE WORLD'S TOP 10 MOST INNOVATIVE COMPANIES IN LOCAL

Fast Company

ByteLight: For mapping the interior world. ByteLight's positioning software reveals obvious, but previously unmapped, territory: the great indoors. By adding a microchip to LED lightbulbs, the Boston-based startup turns a building's existing lighting infrastructure into a tracking system that pinpoints the location of smartphone users.... read more


02.14.14

ByteLight Named One of the "World's 10 Most Innovative Companies in Local," by Fast Company

Press Release

ByteLight, the location-based marketing solution for big retail, announced today that it has been named one of the World’s Top 10 Most Innovative Companies in Local by Fast Company magazine. The March Most Innovative Companies issue—which also honors established pioneers Google, Amazon, Airbnb and Nike as well as newcomers GoPro, GoldieBlox, and FitBit—will hit newsstands February 17.... read more


02.06.14

Big-company Innovation

Chicago Tribune

Motorola Solutions is driving innovation by investing in innovative companies like ByteLight. ... read more


01.07.14

LED Industry Promising 2014 Seven "Prophecy" (Chinese)

Tech.hexun.com

Currently Bytelight is the only one to master the core technology of LED indoor positioning company, which developed a location-based services based on LED lighting, making the program can calculate the current position in a second time, the accuracy can be achieved within one meter.... read more


12.16.13

New Field: Visible Lighting (Chinese)

3S News

By controlling the chip, binary data is encoded into a light signal in open support ByteLight consumer applications. The cell phone camera will detect these signals, via mobile phone application calculates the user's current location, users can navigate wayfinding or push advertising for businesses.... read more


11.15.13

When The Store Talks - You Should Listen (The Future of Retail)

PSFK

In a pilot across 50 retail stores in China, ByteLight’s technology increased in-store shopper engagement by 30%. The company’s CEO, Dan Ryan, told PSFK that he hopes to offer a direct competition to mobile shoppers looking elsewhere by connecting with shoppers that already have their phones out.... read more


11.15.13

6 Big Tech Debuts to Watch in 2014

Inc Magazine

Companies like ByteLight are leading the charge on this one. The technology, which is already in a prototype stage, transmits a specific frequency from the lights in a store to a shopper's smartphone app, which works like an indoor GPS system.... read more


11.08.13

Boston's Entrepreneurs Want Walsh to Keep Office Space Affordable

Boston.com

ByteLight chief executive Dan Ryan is moving his business from the Financial District across the water to the Innovation District next year because he wants to work in what Walsh’s predecessor, Tom Menino, worked hard to make an attractive environment for promising businesses. But he said he’s already concerned about rising rents there.... read more


11.06.13

Google, Qualcomm and Motorola battle ByteLight and Emerging Startups in Indoor Location, says ABI

FierceMobileIT

When we look at the emerging start-ups, NextNav, Movea, ByteLight and Insiteo occupy similar positions as acquired companies such as WifiSLAM and Meridian did last year.... read more


10.25.13

Boston’s ByteLight raises $3M Series A as it promises to let retailers find you anywhere

PandoDaily

All you need to know is that if you’re in a participating store and using its app, ByteLight knows where you are and how to find that pair of shoes you saw for sale online. It can also let retailers send you mobile coupons based on precisely where you’re standing, regardless of whether you’re using an iPhone or an Android device. And, as of today, it now has a further $3 million in funding to help further its mission of turning you into a mappable shopping dot.... read more


10.25.13

Welcoming Art Lovers With Disabilities

New York Times

Indoor navigational services are coming to museums, Mr. Goldberg said, that are ideal for people with visual impairments. For example, ByteLight software translates location signals from modified LED lights to smartphone apps to help visitors interpret exhibits or navigate within the museum. ... read more


10.25.13

VC Deals: ByteLight

Fortune

ByteLight, a Boston-based retail indoor location startup, has raised $3 million in Series A funding. Backers include Flywheel Ventures, Motorola Solutions Venture Capital, the eCoast Angel Network, Sand Hill Angels and Don Dodge. ... read more


10.25.13

Bytelight uses LED lights to pinpoint your exact indoor location

VentureBeat

Bytelight has raised $3 million for its indoor positioning system that connects LED lights with the cameras in your mobile device. Retailers can pinpoint your exact location in a store and deliver coupons or redemptions to your phone at “critical points in the buying cycle,” like when you are in front of a product or at the checkout.... read more


10.25.13

ByteLight Secures $3 Million in Series A Funding

Press Release

ByteLight, the retail indoor location company, today announced that it has closed a $3 million Series A round of funding from institutional and individual investors.... read more


10.19.13

“Indoor GPS” Technologies Emerge as Retailers’ Interest in Tracking Soars

InsideGNSS

ByteLight offers software that modulates LED lights, turning them into information beacons. It licenses the software to LED manufactures and sells a software platform that can be integrated into any mobile app to provide real-time location data accurate to within a meter.... read more


10.13.13

Li-Fi Eyed as Complement to Wi-Fi, Cellular

FierceWirelessTech

In addition to pureVLC, other Li-Fi players include U.S. companies ByteLight and VX System as well as Japanese companies Nakagawa Laboratories and Outstanding Technology. The Financial Times noted that Casio has created Li-Fi applications enabling data exchanges between smartphones, while French company Oledcomm has demonstrated street lights equipped with Li-Fi.... read more


09.20.13

How the LA Dodgers Turned a Parking Lot into Boston’s Hottest Tech Center

PandoDaily

Runkeeper, ByteLight, and Brand Networks call this area home, and PayPal gives free space to some startups in its nearby offices. Further south, in the area that borders Chinatown and Downtown Crossing, you can find textbooks startup Boundless, hardware accelerator Bolt, and digital shop One Mighty Roar.... read more


08.14.13

Light Field Communications (LFC)?

The Barcode News

ByteLight, a company revolutionizing indoor location, recently launched a first of its kind Light Field Communication (LFC) reader using lighting-based software. LFC is a new, alternative standard to radio-based Near Field Communication (NFC).... read more


08.08.13

Can ByteLight Make The Retail Space Personal (Again)?

PaymentWeek

Not everything is as it appears to the naked eye: so it goes with rabbits and the hats they seem to emerge from, and one company’s technology has the potential to be equally magical. ByteLight, a Boston startup, is advocating the use of light-field communications as an alternative to near-field communications with their LFC reader.... read more


08.02.13

ByteLight says light field communication standard provides NFC alternative

Mobile Payments Today

ByteLight, a Boston startup that provides lighting-based software, has launched a new reader. The Light Field Communication reader, which the company calls the first of its kind, is meant to provide an alternative to radio-based Near Field Communication software, providing retailers with another way to verify a customer's presence during tap-and-go check-ins and checkouts with any smartphone, according to a news release.... read more


08.02.13

ByteLight Pilots LFC-based Checkout with Chinese Retailers

Finextra

Boston-based start-up ByteLight is preparing to pilot a light field communications (LFC) reader in Chinese stores, enabling shoppers to use their mobile phones to access targeted loyalty rewards.... read more


08.02.13

Appconomy Partners with ByteLight

Xconomy

Appconomy announced Wednesday a partnership with Boston startup ByteLight. The Austin-based firm provides mobile marketing and e-commerce platforms for Chinese retailers, including its “smart shopping app,” which is used by shoppers to upload shopping lists and create store maps to make finding items easier. ... read more


08.01.13

Customer Tracking in Retail Doesn't Have to be Creepy

Retail Customer Experience

That's right—one of the latest methods for tracking customers involves the LED lights in the store, and ByteLight is one early pioneer. Because an LED emits a particular frequency, a smartphone app can detect a specific frequency and therefore determine the exact location of a customer.... read more


08.01.13

Chinese retailers pilot light-based technology for tap-and-go rewards

Mobile Commerce Daily

Several merchants in China are testing a new technology leveraging short-range light and a smartphone’s camera to securely enable tap-and-go loyalty program rewards. LFC readers from ByteLight are currently being rolled out to 100 retail locations in China for merchants such as Yummie House, Happy Lemon, Carrefour, Besyo and Golden Phoenix.... read more


07.31.13

ByteLight Reinvents Retail Check-ins and Checkouts with new Light Field Communication Standard

Press Release

ByteLight, the company revolutionizing indoor location, today launched a first of its kind Light Field Communication (LFC) reader using lighting-based software. LFC is a new, alternative standard to radio-based Near Field Communication (NFC), providing retailers a cost-effective, fast and secure way to verify a customer’s presence during tap-and-go check-ins and checkouts with any smartphone.... read more


07.31.13

ByteLight Shines in Launch of Indoor GPS Location Software

BostInno

Boston-based ByteLight, a indoor GPS location software, launched Wednesday the Light Field Communication (LFC) reader that uses a lighting-based software, according to a company release. ... read more


07.31.13

Shanghai Retailer Pilots Mobile Rewards Solution

Chain Store Age

Japanese retailer Yummie House is piloting a new mobile rewards solution at 10 stores in Shanghai, China. Yummie House is using a joint application from Appconomy and ByteLight that combines the cloud-based Appconomy Platform mobile marketing platform solution with ByteLight light field communication (LFC) technology.... read more


07.31.13

ByteLight Sheds More Light on In-Store Mobile Shopping

BIA Kelsey

A few months ago, we wrote about ByteLight, a Cambridge MA indoor positioning startup that’s pioneering the area of in-store lighting to communicate data to smartphones. It’s a novel take on retail customer engagement that goes beyond what others have done like Shopkick (sonar), Red Laser (barcode) and Google Wallet (NFC). Today the company announced it has taken this to a new level. In addition to the high-barrier retail lighting installs, its technology now also resides in a small box that can be placed at the point of sale. Known as Light Field Communication reader (LFC), it enables tap and go check-ins, payments, loyalty programs and other features.... read more


07.31.13

ByteLight Brings GPS-like Technology Indoors

Boston Globe

Imagine this: You step into a vast department store for a new blender and your smartphone leads you straight to the right aisle, and then lights up with a coupon for the KitchenAid model to your left. Then you quickly pay with a wave of your phone over a small, glowing box that serves as a checkout register, which automatically adds points to your rewards account.... read more


07.31.13

ByteLight illuminates the mobile wallet using LED lights

GigaOm

Near-field communications hasn’t exactly taken off as a verification technology, so a Boston-based start-up is proposing we try an alternative: light-field communications. ByteLight on Wednesday announced the launch of its LFC reader, a terminal the size of a deck of playing cards that can communicate with your smartphone through visible light. ... read more


07.26.13

Retailers Use Mobile to Pinpoint You In-Store

Fox News

One example: a company called ByteLight makes software for the LED lights in a store. The lights transmit a unique signal that the camera in your phone can read. The store can then track your location within about 3 feet. (Bytelight is in an early pilot stage but the technology is in use at the Museum of Science in Boston.) ... read more


07.24.13

10 Videos that Offer a Glimpse at 10 Emerging Sectors

Boston.com

A Boston University spin-out called ByteLight is working on a kind of GPS that can guide you around large indoor spaces, and they have a pilot test already installed at the Museum of Science.... read more


07.16.13

6 ‘Microfencing’ Tools for Retailers

Street Fight Magazine

ByteLight utilizes LED lighting to power its indoor-location solution, allowing retailers to deliver targeted content — including deals, promotions, product information, reviews, and anything else they can dream up — based on their customers’ precise in-store locations. Because ByteLight is powered by its own LED lights with embedded microchips, retailers can use the technology without indoor WiFi or cell carrier signals. ... read more


06.21.13

The Next Frontier of Navigation: In-Location Positioning

Wired

ByteLight utilizes a patented technology which fits LED light bulbs with a microchip and harnesses existing lighting infrastructure to provide in-location positioning. Specifically, its special LED light bulb emits a signal that is picked up by the camera of your mobile phone and by a native app. In addition to positioning services, ByteLight’s technology enables branded location-based services, including push notifications with deals, promotions, product information, and reviews—opening a great opportunity for potential advertising revenue. ... read more


06.03.13

ByteLight Takes Home MITX Innovation Award

BostInno

Over 50 finalists showed up to Monday night's MITX Innovation Awards, along with a crowd of marketers, startup companies and investors. And from those 50, judges selected winners, along with a crowd favorite. ... read more


05.06.13

Ten Things You Need to Know About Indoor Positioning

Directions Magazine

ByteLight sends flickering light patterns from its LED light fixtures. The receiver (a camera on a phone) reads the code and sends it to a server. On the server the code is compared to those a map. A match means the receiver is under a specific “light.” ... read more


04.30.13

ByteLight Selected to Join In-Location Alliance

Press Release

ByteLight, a provider of indoor location and positioning with light, today announced the company has been selected to join the founding members of the In-Location Alliance. ByteLight was appointed to the In-Location Alliance’s System Architecture Working Group and is responsible for leading development of standards and use cases for delivering hyper-targeted information and content to mobile users based on their precise location indoors.... read more


04.24.13

Shoppers, Look Up: The Store Is Winking At Your Phone

Fast Company

“Retailers have spent millions and millions of dollars on kiosks,” not to mention wireless infrastructure, says Dan Ryan, CEO of ByteLight. But his company is betting that the next-generation retail experience is through the mobile phone--with information delivered via hundreds of pulsing LED lights embedded in the ceiling of the store.... read more


04.12.13

Why the 'Series A crunch' is no big deal for Boston

Boston Business Journal

And many of the startups which raised seed funding last year appear to have some good momentum (check out recent posts on Leaf, Directr, ThriveHive, ByteLight and Fancred for a few examples).... read more


04.08.13

GPS Indoor Maps are Here: Never Get Lost In a Mall or Museum Again

Technology Guide

Startups like Wifarer, Meridian, Point Inside, and ByteLight are also exploring the realms of indoor mapping, with the latter using existing LED bulbs as location detectors. As the technology behind indoor mapping advances, so do the possibilities of innovative applications and solutions based on the software. ... read more


03.26.13

ByteLight Awarded Four New Indoor Positioning and Location Patents

Press Release

ByteLight, a provider of indoor location and positioning with light, today announced that the U.S. Patent Office recently awarded the following four patents to the company.... read more


03.25.13

Forget WiFiSlam — ByteLight uses LEDs for indoor positioning

ExtremeTech

ByteLight’s indoor location system works by controlling the pulses of LEDs so they work in a certain pattern. This pattern is not detectable to the human eye (it’s working in the range of a hundreds of hertz), but can be picked up by the camera in a smartphone or tablet. Using the data gleaned from the LED modulation, the device works with an app and performs client-side calculations to figure out where it is within the structure. WiFi isn’t needed so networking is not a problem, and the calculations are performed on the device, so everything happens quickly.... read more


03.24.13

Apple’s WifiSLAM acquisition brings the company indoors, but can it keep up with Google?

The Next Web

Various other emerging startups also exist in this space, including ByteLight, which raised $1.25 million last year to fund its LED-powered location system. The Wi-Fi-focused Aisle41/WiLocate, radio-based Qubulus and CMS-focused Meridian serve to further complicate this industry as potential competitors and acquisition targets.... read more


03.23.13

Look to the Patriots for scouting expertise

Boston Globe

With the National Football League’s draft ­approaching next month, you can bet that every team has carefully constructed its list of the most promising college players they hope to add to their rosters. What if Massachusetts devoted the same resources to scouting the next generation of entrepreneurs as NFL teams devote to finding their next great wide receiver? (The Patriots alone have 21 employees focused solely on identifying and cultivating future players.) Entrepreneurs, after all, can have a far bigger impact on the local economy than football stars, no matter how many seats they fill or jerseys they sell. ... read more


03.21.13

Seeing The Light: Location-based Tech Puts You On the Spot

Boston.com

Given the rather bleak landscape for indoor location awareness, imagine my excitement a year ago when we were approached by ByteLight, whose technology offered a potential model for affordable, flexible, sustainable, and accurate indoor location awareness technology. The general idea of the technology is easy to grasp: LED light bulbs allow for the transmission of light to be pulsed on and off faster than the human eye can see. By controlling the pulsing of light through an LED, we can send digital signals through the light beam itself, right to mobile devices, which receive the signals through front and back-facing cameras.... read more


03.15.13

How Google Glasses, Indoor Location, & Mobile Shopping Can Save Retail

Xconomy

Retail is changing. Roughly $3.7 trillion in annual U.S. spending is up for grabs.That’s a lot of money. Some technology theorists, including Marc Andreessen, believe the change will be revolutionary in nature—predicting the outright death of brick-and-mortar retail.... read more


03.11.13

More to Mobile Application Design than Meets the Eye

TechTarget

One such example, he said, is ByteLight, a mobile app that draws information from special LED light bulbs and provides indoor maps for users who need help navigating through a large mall or resort. With innovations like that, a company can deliver customer satisfaction in unanticipated ways, Miller said.... read more


03.08.13

Bright Ideas In Indoor Location Awareness From Bytelight

Techcitement

Outdoor location awareness, otherwise known as GPS, has become ubiquitous. It started out as a way for the U.S. military to have location awareness and then spread to the rest of the world, literally. Whereas in-car GPS navigation used to be a luxury, it has become commonplace and has spread to smartphones. ... read more


02.23.13

Dan Bricklin, Apperian, ByteLight Join Mobile Madness Lineup on March 19

Xconomy

Too many good people, too few slots. Such is the curse of Mobile Madness. Nevertheless we forge on. I’m pleased to announce a few more speakers for Mobile Madness 2013, our fifth annual mobile conference on March 19 at Microsoft NERD in Cambridge, MA. I hope to have the agenda finalized by next week.... read more


02.06.13

GPS Indoors: ByteLight’s Indoor Positioning System at Boston’s Museum of Science

Technology in the Arts

A positioning system using LED lights enabled with the capacity to broadcast location data in indoor spaces, in real time, and without WiFi or GPS. Little satellites, if you will.... read more


01.24.13

ByteLight Signs Solais Lighting as Inaugural Licensed Lighting Partner

Electrical News

ByteLight, a developer of indoor positioning solutions, announced that it has signed a partnership agreement with Solais Lighting, the manufacturer of specification-grade LED lamps and fixtures, as its inaugural licensed lighting partner. ... read more


01.23.13

ByteLight brings GPS indoors

StartupSmart

A Boston-based start-up called ByteLight has created indoor GPS technology, which can pinpoint your exact location within a building. ... read more


01.22.13

Bytelight Pinpoints Solais as Lighting Partner

Lighting Magazine

The US-based indoor-lighting positioning specialist Bytelight has signed a deal to allow LED luminaire manufacturer Solais to sell and manufacture Bytelight-enabled LED lamps.... read more


01.22.13

Meet ByteLight: Lightbulbs that Beam Info to a User's iPhone or Android Device. The Future? Yep.

Fast Company

"The lights use LED pulses, faster than the human eye can see, and each light has a unique signature. Any device with a front-facing camera can use (ByteLight), and it's faster and more accurate than Wi-Fi, Bluetooth, or proprietary beacon products," says Don Dodge, a design advocate at Google who recently joined ByteLight as an advisor.... read more


01.17.13

The Problem with Kickstarter

Xconomy

Kickstarter helped pioneer crowdfunding for creative projects. It has been enormously successful. The Kickstarter model is to set a fundraising goal. If the project meets its goal, the money is transferred to the creators to fund the development of the project.... read more


01.16.13

Seed Deals for Startups Surge in Boston

Boston Business Journal

ByteLight, whose CEO and co-founder is Aaron Ganick, was among the Massachusetts companies that disclosed seed funding in the fourth quarter of 2012... read more


01.15.13

Flickering Lights to Guide You Indoors

NewScientist

Marc Check, the museum's director of information and interactive technology, says he is impressed with the pilot nevertheless - the museum is planning to expand the technology to an entire wing and multiple exhibits. Since the museum is already replacing existing lighting with LEDs, and going with ByteLight costs only a dollar or two more per bulb, this makes it cheaper than any equivalent Wi-Fi, Bluetooth or amplified GPS system, he says.... read more


01.15.13

ByteLight signs Solais Lighting as licensed lighting partner

LEDs Magazine

ByteLight has signed a partnership agreement with Solais Lighting as its inaugural licensed lighting partner. This means Solais Lighting is now licensed to manufacture and sell ByteLight-enabled LED lamps.... read more


01.14.13

ByteLight Shows Off LED-based Indoor Positioning Tech at Boston Museum

GPS Business News

Indoor Positioning start-up ByteLight announced last week the first public pilot of its LED-based technology at the Boston Museum of Science.... read more


01.09.13

How Location-Based Social Networks Are Changing the Game for Businesses

Entrepreneur

Combining mobile and location-based services, social tools such as Foursquare and Yelp have been changing the way customers interact with the physical location of a business. These services offer more information for consumers, helping them make more informed decisions on where to eat, sleep, shop and relax... read more


01.08.13

ByteLight Solves Indoor GPS Mapping Problem With LED Lighting

Wired

Dan Ryan and Aaron Ganick, both Electrical Engineers, met at Boston University as undergrads. They became quick friends as they continued to bump into each other in class and around campus. Little did they know that a common childhood passion and a local science museum would play prominent roles in shaping their futures.... read more


01.08.13

Startup Targets Shoppers With LED-Based Indoor Navigation System

Forbes

The Museum of Science in Boston now features the first public pilot project of ByteLight, a startup that marries LED lighting with chips and software to pinpoint the visitors’ locations and promote interactive learning, the company announced Tuesday.... read more


12.31.12

Silicon Valley VCs predict 2013 trends: Space, robots, self-driving cars

VentureBeat

“Indoor location will be bigger than GPS, which only works outdoors. We spend 90 percent of our time indoors, whether it’s in shopping malls, offices, schools, restaurants, and so on, where GPS doesn’t work or is inaccurate. In 2013, you’ll use your smartphone to find the exact store aisle location for every item on your shopping list... read more


12.20.12

Street Fight Daily: Foursquare Responds, Apple Exposes Passbook

Street Fight Magazine

Foursquare Responds to Facebook Nearby By Tapping Facebook’s Friend Graph (SearchEngineLand) Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization. It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore... read more


12.19.12

ByteLight signs 1st LED firm for its indoor positioning tech

Boston Business Journal

Cambridge startup ByteLight, which has developed technology that turns LED lights into GPS-like indoor-positioning systems, on Wednesday said it has signed its first lighting partner, Stamford, Conn.-based Solais Lighting... read more


12.19.12

LED developer ByteLight inks partnership

Boston Herald

ByteLight, a Cambridge startup specializing in LED-based indoor positioning technology, said today it has signed a partnership agreement with Solais Lighting, a manufacturer of specification-grade LED lamps and fixtures, as its inaugural licensed lighting partner... read more


12.19.12

ByteLight partners with Solais Lighting to make LED-based positioning a reality

Pando Daily

I get lost in supermarkets. Not the existential “Oh my god, this consumer vortex is misdirecting me from my innate humanness and killing my soul,” second-year psych major kind of lost, though, more the “I have no idea where I am or where I am going,” imagine-sleeping-in-the-store kind of lost. It’s been a problem my entire life, but it seems there might be a light at the end of the cereal aisle... read more


12.19.12

ByteLight Signs Solais Lighting as Inaugural Licensed Lighting Partner

Press Release

ByteLight, a developer of market-leading indoor positioning solutions, today announced that it has signed a partnership agreement with Solais Lighting, the leading manufacturer of specification-grade LED lamps and fixtures, as its inaugural licensed lighting partner. Solais Lighting is now licensed to manufacture and sell ByteLight-enabled LED lamps as both lighting and indoor positioning solutions to commercial and enterprise building owners, retail outlets and public spaces such as museums, convention centers and airports... read more


12.10.12

Mobile Search in the Age of Holiday Shopping Insanity

Search Engine Watch

As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The short answer: Most aren't... read more


12.01.12

Finding the way inside

The Economist

Navigation technology: Using satellites to determine your position only works outside. A new approach is needed indoors... read more


11.26.12

Indoor map tech poses challenges, opportunities

USA Today

The blue dot marks your spot at the Fernbank Museum of Natural History in Atlanta... read more


10.23.12

Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS

Street Fight Magazine

Aaron Ganick, CEO and co-founder of Cambridge Mass-bassed ByteLight, is pretty excited. He and CTO Dan Ryan recently announced a raise of $1.25 million and feels he’s hot on the trail of location’s “holy grail” — indoor micro-location. But we’re not talking about old-school WiFi triangulation or some sort of GPS. This is much heavier — this is about light... read more


10.22.12

This Week in Location Based Marketing #100: Bytelight

untetherTV

This Week in Location Based Marketing #100: Bytelight, Klash and the Green Giant + special guest Erica McClenney of Expion from UNTETHER.tv... read more


10.18.12

Reinventing the Lightbulb: A Conversation with ByteLight

BIA Kelsey

I’ve spent some time over the past month talking with Cambridge MA based ByteLight in advance of its launch and $1.25 million funding announcement this week. The company has a novel advancement in the indoor positioning space we’ve been covering... read more


10.17.12

Will the future of shopping be guided by LED lights and smart phones?

Gigaom

Indoor mapping and location services will create a new world of advertising and social networking services, but no technologies have proven the winners yet. A Massachusetts startup has come up with an idea of combining digital lighting with smart phones to make that world a reality... read more


10.16.12

Like GPS, But Indoors: ByteLight Has Raised $1.25 Million for Indoor Positioning System

BostInno

Imagine a GPS system precise enough to pinpoint exactly where you are inside of a particular building. It could know that you’re standing in front of a particular painting at an art museum, for instance. Or which panel you’re attending at a conference... read more


10.16.12

Start-Up Turns LED Into Indoor Location Beacons, Raised $1.25m in Funding

GPS Business News

Cambridge-based (Massachusetts) start-up ByteLight officially launched today with a technology that uses LED (light-emitting diode) as positioning beacons... read more


10.16.12

ByteLight Flips Switch, Raises Cash for Indoor Positioning Using LEDs

Xconomy

File this one under “game-changing, if it works.” And if it gets widely adopted... read more


10.16.12

ByteLight gets funding to develop LED-based indoor positioning technology

LEDs Magazine

GPS-like system from startup ByteLight uses LEDs to transmit signals to smartphones in applications such as customer guidance in retail shopping applications... read more


10.16.12

ByteLight raises $1.25M, challenging Google’s indoor maps with an LED-powered location system

The Next Web

Emerging from stealth mode with $1.25 million in funding from VantagePoint Capital Partners and others, ByteLight has today announced a bold goal: to revolutionize indoor, GPS-like location services... read more


10.16.12

The Daily Start-Up: ByteLight Seeded to Use LED Lights for Indoor Position Sensing

The Wall Street Journal

ByteLight has raised seed funding to use LED lights as indoor-positioning devices, in a bid to help merge people’s digital experience with their physical surroundings. The company, which raised a $1.25 million seed round led by VantagePoint Capital Partners over the past six months, says it’s developing new applications on top of digital lighting, in a move that fits developments across the clean-technology sector... read more


10.16.12

ByteLight raises $1.25M to launch 'GPS-like' tech indoors, via lighting

Boston Business Journal

Cambridge startup ByteLight on Tuesday emerged from stealth mode with $1.25 million in funding and a plan to commercialize technology which turns LED lights into "GPS-like" indoor-positioning systems.... read more


10.16.12

ByteLight Emerges from Stealth Mode with $1.25 Million in Funding for "GPS-like" Indoor Positioning System

Press Release

ByteLight, a provider of LED (light-emitting diode) based indoor positioning technology, today announced that it has received $1.25 million in funding from individual and institutional investors, led by VantagePoint Capital Partners. ByteLight will use the funding to build its team, deploy at pilot locations and expand its ecosystem of lighting partners. Using ByteLight's LED lighting-based indoor positioning solution, commercial and enterprise building owners, public safety officials, retail outlets and public spaces such as airports, museums and convention centers can target customized information, special offers and other data directly to users based on their precise location inside a building... read more


02.14.12

Lost at the Supermarket? Grocery App Will Light Your Way [VIDEO]

Mashable

The grocery store will no longer be able to fool us by rearranging aisles, once a new indoor navigation smartphone app goes live. The app, called ByteLight, will direct you to the items you're looking for - presuming the store has added the cheap LED light bulbs it requires. Just point your smartphone at the lights, and they provide directions to items on your shopping list... read more


02.13.12

LED's Could Lead You Right To A Discount

MIT Technology Review

When you go to the grocery store, chances are you find yourself hunting for at least a couple of items on your list. Wouldn't it be easier if your smart phone could just give you turn-by-turn directions to that elusive can of tomato paste or bunch of cilantro, and maybe even offer you a discount on yogurt, too... read more


10.06.11

U-Launch Awards Over $80,000 in Funded Services to Cleantech Open Northeast Region Semifinalists

U-Launch / Fraunhofer CSE

U-Launch, a US Department of Energy-funded grant-based award program that provides funded services to promising clean energy start-ups, today announced the recipients of grant awards offered as part of the Cleantech Open Northeast business competition. The grants will be used to assist seven Boston-area companies in validating, developing and deploying innovative cleantech solutions... read more


08.12.11

Competitive Landscape: Indoor Positioning Technologies

Gartner

ByteLight's is the most distinctive technology yet to appear in this market. It is likely to be the lowest-cost solution overall, since LED lights and phone cameras are very common - a point that will attract venue owners looking to pilot a service while keeping costs low... read more


07.20.11

Highland Announces Summer@HIGHLAND 2012 Teams

Highland Capital Partners Website

Highland Capital Partners, a venture capital firm focused on helping exceptional entrepreneurs build great companies, today announced the teams participating in the Summer@Highland 2011 program. In its fourth year, this innovative program provides selected university-affiliated startup founders and teams with the environment and resources for advancing their business initiatives... read more